08.11.2021 — Insights

How to Choose the Right Colour for Your Brand

Choosing the right colour for your brand is one of the most important decisions to get right both for new brands and existing brands considering a rebrand, we take a look at how best to go about this from all perspectives, from strategy to product and everything in between.

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26.10.2021 — News

Rebrand for SH Foodie, Food and Drink Recipe Developers

We recently completed a rebrand for SH Foodie, a food and drink recipe developer in the UK. They wanted to rebrand to reflect their new business aims going forward, to concentrate on more start-ups and SMEs in the food and drink sector. We created an expert yet fun brand identity that summed up their service offering – mapping the route to market for food and drink brands. Come back soon to see our full case study.

15.10.2021 — News

New Brand Identity for Mondays Fitness

We were chosen by Mondays, a holistic fitness and wellness service, to create a new brand identity to represent their new offering. Mondays flip the dogma surrounding the ‘Monday Blues’ on its head, so we created an uplifting and empowering brand to help people ‘Own the Day’, and to reflect Monday’s high quality of service and health and fitness expertise. Check out the full case study here.

06.10.2021 — Insights

Tone of Voice, Why is it So Important?

Deuce Studio has created brands for a variety of businesses over the years from chocolate bars to construction companies, and now want to share some of their branding secrets to help you understand why you should care about your brand and how it communicates to your consumers.

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30.09.2021 — News

Packaging Design and Campaign for Budweiser

We’ve just launched our case study for our Labor Day campaign for Budweiser. We created a limited edition Budweiser can and digital campaign to help celebrate the importance American workers in the past year. The design of the campaign was inspired by Labor Day itself, what it means to American workers and the era it first began, you can see more images and read the full case study here. We are incredibly proud to have worked with Budweiser and look forward to more potential projects.

22.09.2021 — News

New Packaging Design for Percol Coffee Bags

We were asked to design a new range of packaging for Percol’s new product, ground coffee in a bag. Just like tea bags, but for coffee! We created an unfussy design that clearly represented the brand and the product itself. You can find them right now in supermarkets across the country.

03.09.2021 — News

Budweiser Labor Day Campaign Launched Today

Our limited edition Labor Day Budweiser can design and digital campaign launched today across the US. Our campaign celebrates Americans and all the hard work and determination they’ve shown to keep the country going – especially in the 18 months. You can read about the campaign in Adage and Adweek. Make sure to come back very soon for our full case study.

27.08.2021 — Interviews

Deuce at Upwork Work Without Limits Virtual Summit 2021

We were thrilled to speak at Upwork’s Work Without Limits Summit, a one-day virtual event that brings together leading executives, industry experts and top talent to talk about how world-class teams from around the world can create immediate value and drive growth. We sat down with Budweiser to talk in-depth about our collaboration for their 2021 Labor Day campaign, which will be launching this Labor Day weekend.

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13.08.2021 — News

New Client Alert, We’ve Just Won Budweiser!

We are incredibly proud to announce that we will be working with Budweiser USA to design a piece of limited edition packaging design and the social media campaign that encompasses it for Labor Day 2021. We wanted to celebrate workers in America, the important contributions they’ve made to make America what it is today, and their importance in making our lives that much easier. This opportunity is a part of Upwork’s inaugural CoLab — a partnership program that provides independent professionals opportunities to collaborate on special projects with visionary brands. Come back soon to see how we bring this project to life.

10.07.2021 — News

New Gr8nola Flavour Launch, Peanut Butter and Charity Partnership with Girl Up

Our wonderful client Gr8nola has launched a new special flavour, Peanut Butter, not only is it delicious but its also a special partnership with charity Girl Up, to help empower young girls to achieve their dreams, we helped design the new flavour and campaign to help launch it. Find out more information here.

15.06.2021 — Insights

Branding, Why is it So Important?

Deuce Studio has created brands for a variety of businesses over the years from chocolate bars to construction companies, and now want to share some of their branding secrets to help you understand why you should care about your brand and how it communicates to your consumers.

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10.05.2021 — News

Packaging Design for Redfora’s Earthquake Bag

We were asked by Redfora to design a new system of bags for their flagship product, the Earthquake Bag. The design system needed to be easy to understand at a glance in the event of an emergency, so we used simple icons, functional typography, and a clear colour system. Case study coming soon!

21.04.2021 — News

Deuce Studio are Finalists for The Drum Recommends Awards 2021

We are happy to announce that Deuce Studio are finalist for this years The Drum Recommends Awards, shortlisted in the design category for branding and packaging, thanks to all our wonderful clients for working with us and rating us too!

04.02.2021 — News

New Product for The Brook and Packaging Design by Deuce Studio

Our wonderful client The Brook Plant-based Kitchen have a new product out, as we completed the recent refresh of their whole packaging range, we also designed the packaging for the new product, Seafood Cakes. Look out for these on the shelves soon!

18.01.2021 — Insights

Crosta & Mollica expand their Italian food packaging range across new categories.

We have been working with Crosta & Mollica for the past couple of years, helping to expand their range of products from Italian bakery into other categories such as chilled pizzas, frozen patisserie and on the go snacking.

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14.01.2021 — Interviews

Jonny talks to Baked Bean Media Podcast about Branding and Social Media in 2021

Our Co-founder and Managing Director, Jonny Aldrich was asked to take part in a LinkedIn Live podcast with Baked Bean Media, discuss branding and the power of social media in 2021, go have a listen here.

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07.01.2021 — Insights

Food & Drink Packaging Design Predictions to look out for in 2021

Jonny Aldrich, Co-Founder and Managing Director of Deuce Studio, a brand and packaging design agency based in London, has laid out his top 5 packaging design predictions for food and drink brands to look out for in 2021 to help increase your brand awareness and stand out on shelf.

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18.12.2020 — News

A Special Edition of Fedrigoni 365 for 2021

Thanks to Fedrigoni for asking us to contribute to another exceptional edition of 365. This year, Fedrigoni wanted to include as many designers as possible and create a generative book that is never printed the same twice. Each edition is unique, containing a different collection of designs. We were given the seed word ‘Mess’, and the number 8, which resulted in a striking and dynamic design, with a particular metal band logo feel to the design.

28.11.2020 — News

Paul Bakery Appointed Deuce Studio as New Brand and Packaging Design Agency

We are very proud to announce that Paul Bakery has chosen Deuce Studio to be their new brand and packaging design agency to help their business in 2021. Following a tough 2020 with numerous lockdowns temporarily closing Paul stores in city-centre locations, Paul is looking to connect with consumers in a new and exciting way in a post covid-19 world. More information coming soon.

17.10.2020 — News

Packaging Refresh for Plant-Based Frozen Meal Brand

We were asked by The Brook, plant-based kitchen to refresh their packaging ready to coincide with a change in their packaging format, a more sustainable option that uses less plastic and is 100% recyclable. We redesigned the new packaging to feel more premium and to show off the delicious product inside, while keeping the essence of the brand the same. Look out for a case study coming soon!

24.09.2020 — Interviews

Jonny Talks to Founders365 Podcast about Branding for Challenger Brands

Our Co-founder and Managing Director Jonny Aldrich was asked to come on the Founders365 podcast to talk about everything branding and packaging related for challenger brands, go have a listen here.

05.08.2020 — News

New Skincare Project Coming Soon

Refaire is a premium skincare brand who combine natural ingredients with cutting-edge science to deliver luxurious and effective products. We’re looking forward to sharing the full case study soon, including packaging design, e-commerce website, and an art directed shoot.

21.07.2020 — News

Packaging Design for Sanitizing Kit

We were asked by Redfora, a disaster preparedness brand based in the US, to design the packaging of a new product called the Everyday Sanitizer Set. The packaging had to both clearly communicate the contents inside, and take a light-hearted approach to soften an otherwise serious, clinical product. Look out for the full case study coming soon.

17.06.2020 — News

Mini Packaging Refresh for Gr8nola

Our long-standing client Gr8nola asked us to refresh their packaging with an emphasis on showing off each of their unique superfood flavours. We achieved this by reducing the size of the window and adding a fun and tasty looking illustration of each flavour. We also created a new flavour name system and product descriptions to add further taste appeal. Come back soon for a newly updated case study!

26.05.2020 — Insights

Delivery Packaging, What’s The Point?

As more and more of us are opting to shop online rather than to brave the crowded supermarkets, packaging at your doorstep has never been more relevant.

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13.04.2020 — News

New Identity for Wellness & Fitness Brand

We were asked to rebrand a fast-growing chain of UK based health and wellness focussed gyms as they looked to expand into new locations and grow their membership base. Empowering its members to ‘Own The Day’ by tieing into the new brand name – which will all be revealed in due time… Come back soon for the full case study!

08.03.2020 — News

Packaging Design Refresh for Crosta & Mollica Pizza Bases

We have just refreshed the packaging design for the Crosta & Mollica pizza bases to create better cohesion with the rest of the chilled and frozen pizza ranges. The result also adds an extra level of tastiness, with raw ingredient photography and recipe examples of the front and back of pack.

27.02.2020 — News

The Urban Spice Shop is Launching a New Retail Range

After completing the wholesale and foodservice range of large spice bags and overall brand identity for The Urban Spice Shop, we were then asked to create a new range of spice binders and shakers for the retail sector in Singapore. We are really pleased with the outcomes and look forward to launching the range with an immersive online campaign, watch this space for a case study soon.

14.01.2020 — News

New Packaging Design for On-The-Go Snacking Range

We have just completed the design of new on-the-go snacking range to be sold in foodservice outlets such as Cafe Nero and Coco Di Mama. We are really pleased with the results and look forward to creating more packaging for the range including mini breadsticks and sweet biscuits coming soon!

10.09.2019 — News

New Brand & Website for Kids Fruit

We’ve just launched the new Kids Fruit website, designed and developed by us along with the brand too. Kids Fruit delvers millions of fruit to thousands schools across the UK every year as part of the schools fruit and vegetable schemed back by the government. We are proud to partner with Kids Fruit to help more kids eat healthy and stay active. See the full brand and website case study here.

28.08.2019 — News

Piccolo’s Case Study Now Live

We’ve just added the finishing touches to our case study for Piccolo’s, a new Italian bakery start-up trying to make Italian food more accessible and enjoyable. We created the a fun and flexible brand and packaging system that will grow with them as they are stocked in more stores and add new products to their line up. See the full case study here.

16.08.2019 — Insights

What Makes a Great Rebrand

We were asked by PrintWeek magazine to contribute an opinion piece to their article on the topic of rebranding. They asked us what makes for a successful rebrand and we were more than happy to share our thoughts. You can read the whole article on their website or on our blog below.

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15.08.2019 — Interviews

PrintWeek Interviews Jonny About Rebrands and the Importance of a Good Brand Strategy

Our Co-founder and Managing Director, Jonny Aldrich was asked in an interview for the print and online publication PrintWeek, about the importance strategy when it comes to rebranding. You can read all about it here.

12.04.2019 — News

Italian Food Brand Launched into Aldi

Deuce Studio was tasked with creating a new brand and packaging system for new Italian bakery brand, Piccolo’s, with products such as breadsticks and crostini, and with more lines coming soon. We launched the start-up brand straight into 300 Aldi stores across the UK, with interest from other retailers too. Check out the case study here.

06.03.2019 — News

Reuse and Refill, that’s Tydy.

We have partnered with Tydy a new company dedicated to helping save our planet through reusing and recycling in the home. The first stage is a home cleaning essentials delivery service, all about reusing the same bottles over and over again while delivering what you need and when you need it straight to your door. Watch this space for a case study coming soon.

16.02.2019 — News

Fruit & Veg Scheme for Schools

We’ve been working with Kids Fruit on creating a new brand and website for their healthy eating scheme aimed at getting more school children eating their 5 a day of fruit and veg. You can see the case study here, and you can visit the new website we designed with some interactive features for both kids, teachers and parents here.

07.01.2019 — News

New Website & Photography for Gr8nola

We recently launched a new website for Gr8nola, e-commerce driven but with a strong brand presence throughout. We also art directed a photoshoot for the new flavours to be used across the brand’s communications. Through the rebrand, new packaging, website and campaigns, we are proud to have helped triple Gr8nola’s revenue over the past couple of years.

19.12.2018 — News

The Second Edition of 365

We were asked to contribute to 365 again this year by Fedrigoni paper specialists and TM Studio. We were given 3rd November and decided to base our design around ‘3 blind mice’, resulting in a bold and minimalist interpretation of the famous nursery rhyme. You can purchase the book from CounterPrint.

16.11.2018 — News

A Framework That Fits You

We’ve just launched our rebrand for Lux Builders & Remodeling, an established contracting firm based in California, USA. The identity is based around a framework that works as a metaphor for the framework to build your house and new life upon. View the full case study here.

17.09.2018 — News

A World At Your Fingertips

The Urban Spice Shop provides organic herbs and spices to premium restaurants and hotels, with the goal of bringing naturally organic and sustainable produce to the mainstream. We brought the brand new identity and packaging to life. View the full case study here.

05.09.2018 — News

The Difference in Property

We’re proud to announce the release of the new brand strategy and identity design created by us for Trio Properties, a housing, construction and maintenance firm that make the difference in the property industry. You can check out the full case study here.

02.08.2018 — News

We Are Rebel

This year was the first ever year for Rebel Film Festival, a new travelling festival all about showcasing the most entertaining short and feature length independent films. We had a lot of fun creating the new brand for the festival, view the full case study here. #WeAreRebel

01.04.2018 — News

New Milk Easter Egg

2018 marks the dawn of a new Cocoa Plus Easter Egg, the introduction of a milk flavour. This year also introduces a fully printed box, with spot uv and embossed finishing in classic protein blue with a touch of Easter yellow, you can view the full Cocoa Plus case study here to see the rest of the Cocoa Plus range of products.

12.03.2018 — News

The Avocado Life

We created the launch campaign and website for avocado dip and chip snack, Snackamolé. Made for the modern day professional always on the go. View the full case study here.

19.02.2018 — News

New Superfood Gr8nola Flavours

We had the pleasure of working with gr8nola again in launching 3 new superfood flavours, Coco Cacau, Golden Turmeric and Matcha Green Tea. See the full case study here to see how we brought their brand to life.

28.11.2017 — News

Fedrigoni 365 Contribution

We were asked by Fedrigoni paper specialists and TM Studio to design the 1st of August for next years calendar. We were honoured to have been chosen along side so many brilliant studios and chose to represent an ace with our design, an unreturnable 1st serve in tennis. You can go buy the book here, with all proceeds going to the Make-A-Wish foundation.

17.10.2017 — News

Christmas 2017 for Cocoa Plus

As usual we have created a range of packaging and campaign visuals for Cocoa Plus and their Christmas promotions. Check out the whole brand identity and packaging system we created for them here.

22.09.2017 — News

Follow The Tracks

We have just completed branding Sport Inspired’s first Youth Urban Games, for young people, by young people. The first event of it’s kind, delivering urban sports such as skateboarding, rollerblading, parkour and BMX to kids across the country, check out the case study here.


06.07.2017 — News

New Type Artworks for Monotype

We have just finished the first stage of our collaboration with Monotype and MyFonts, creating numerous typographic artworks for a selection of their most popular fonts across their collection. These artworks are different in their approach compared to the normal type specimen style they currently use and have more of a emotive and application based design aesthetic. You can find some of the artworks created in our case study.


16.06.2017 — News

Live with Clarity

We have just finished designing the brand identity for the Audiology practice of Melissa Alexander, including the website, packaging and signage. You can see the full case study here.

23.05.2017 — News

Are You Hungry for Gr8ness

We have just completed the new identity and packaging design for Gr8nola, a new challenger to the healthy granola market. Check out the case study here to find out more about the new ‘Delicious & Clean’ design.


13.04.2017 — News

New Awards Created for PFF 2017

This year we are introducing the new Plymouth Film Festival awards designed by Deuce Studio and made by Fifty Two Degrees. They have been created from high grade Plywood with a soft touch matte lacquered finish in festival colours, red for the Category Awards, white for the Roger Deakins Award and black for the Grand Prix Award. Check out the awards in all there glory here.

23.03.2017 — News

Easter 2017 For Cocoa Plus

More chocolate goodness this Easter for Cocoa Plus, again we designed the whole campaign including some delicious photography as seen above. See the other work we have done for Cocoa Plus here.

03.01.2017 — News

We’re Working With Monotype

What a pleasure it is to announce that we are currently working with Monotype, every designer loves to work with type and it’s going to a fun project with over 20,000 typefaces at our disposal. Look out for the project soon…

16.12.2016 — Insights

5 Design Predictions For 2017

We have been having a little think here at Deuce Studio about the possible areas of design we see as being the most interesting for brands big and small in 2017, everything from colour to technology we analyse 5 predictions for the coming year.

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18.10.2016 — Interviews

Jonny was Interviewed for NWES about 6 Tips for Branding a Start-up

Our Co-founder and Managing Director, Jonny Aldrich was interviewed by NWES, a support scheme to help start-ups about 6 top tips to help new businesses get there branding and websites right when starting out. You can read the whole article here.

10.10.2016 — News

The New 40g Range

Introducing the new 40g packaging from Cocoa Plus, still high in protein and full of luxury cocoa chocolate but now in 4 delicious flavours and a more convenient size. Check out the case study here and the release video here

It’s Good + More Good.

30.09.2016 — Insights

Brand Identity & Web Design for Start-ups

Your brand identity is one of the most important things to get right when you first start your business. It’s not just what you look like, its how your perceived by your audience. It starts with communicating the right message and making sure all of your touch points are in line with this vision.

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26.09.2016 — News

Disability Understood

We have just launched a brand new identity for Adjust. We worked together with the disability employment consultants to create a versatile identity that expresses clarity, accessibility and professionalism. Have a look at the work here

The first step is understanding. Adjust

20.09.2016 — News

LDF16 Highlights

London Design Festival this year has been brilliant as usual, our highlights have to include the various exhibitions at Protein Studios and the incredible engineering masterpiece ‘The Smile’ by Architect Alison Brooks. Here’s to next year!

Poster of wimbers130 celebrating the 130th Wimbledon Championship

11.07.2016 — News

13 Days, 13 Posters. Celebrating the 130th Wimbledon Championship.

As Wimbledon is ending so to is our #wimbers130 poster series. It’s been a wonderful 2 weeks of tennis and design. Well done Andy Murray and all the other brits, here’s to next years championship. To relive our project, check our Instagram, Twitter and mini site.

Wimbledon starts today

27.06.2016 — News

Wimbledon Starts Today

This year to celebrate the 130th Wimbledon Championships, Deuce Studio has created a set of 13 limited edition prints for 13 moments from the tournament’s glorious past. We will be releasing 1 poster for everyday of the tournament through our Instagram, Twitter and mini site.


17.05.2016 — News

A Trip to Plymouth

Over the weekend we took time off to enjoy ourselves at Plymouth Film Festival and to see the branding we created too. Our particular favourite short was ‘I used to be famous’ which tells the funny but moving story about a failed pop singer’s unlikely friendship with an autistic musician.

16.04.2016 — News

See You at D&AD

We have just been invited to attend the first D&AD festival at Old Truman Brewery. We’re looking forward to seeing all the winning work and meeting the Partners at their Smile in the Mind workshop.

Bringing Film to life, Plymouth Film Festival Campaign 2016

12.04.2016 — News

Entertaining Short Films

2016 is the 3rd edition of Plymouth Film Festival and we have been asked to create an advertising campaign to work across digital and print. The campaigns key message is to prove short films can be just as entertaining as high budget blockbusters. Check out the campaign here.

04.04.2016 — News

Cocoa Plus Easter Promo

Cocoa Plus introduced a new range of protein chocolate eggs just in time for Easter. Deuce Studio helped create the packaging as well as the promotional material showing off the Easter treats in all their glory.

27.02.2016 — News

Bringing Film to Life

Plymouth Film Festival brings together international up-and-coming film makers to celebrate and showcase short 10-15 minute productions. We have just created a new identity for them and look forward to continue developing their brand further to help increase awareness of the festival. Check it out here

Branding and packaging for cocoa plus

06.02.2016 — News

A New Kind of Chocolate Bar

We’re pleased to announce that we have just finished creating the brand identity and packaging for Cocoa Plus, the UK’s first high protein infused chocolate bar. Their goal was to create a bar that tackled the problem of lacklustre snacks for the fitness industry. Check out the case study here.