Launching any kind of product can be daunting, there are a lot of moving parts, you want the product to sell and the brand to grow. The packaging and design are often playing an important role in attracting customers, especially if you don’t have the name recognition yet.
You want your product to stand out. It could be a customer’s first exposure to your brand, and a good design can be the reason they pick your product over another. That’s the importance of choosing the right packaging for your product, and to make that choice there’s a lot to consider.
As with any business decision, you have to consider the cost of the packaging, while keeping in mind the effect it will have on your sales. Of course, spending more at the wrong agency for you can backfire, so do take the time to consider which design agency suits your brand. What you don’t want is to spend too much on packaging to the extent that even better sales don’t offset the cost, or spend too much on designs that just follow the format of similar products without reflecting your brand’s core message. No matter how you spin it, the cost is going to be a consideration for your choice of packaging.
Packaging will be the first communication you have with a customer, so it’s important that it reflects your brand’s values accurately, and convey information about the product, not to mention the importance of it being user-friendly. The last thing you want is a customer frustrated before they even get to the product itself.
A way packaging can make a product stand out is the design itself, for example, Smart Water bottles stand out because of their simple and refined design, which also has a bigger bottle capacity than competitors like Evian, which sticks to the traditional bottle design with vague mountains in the background and a grip handle area. The differences in bottle shape are so small but end up giving Smart Water a huge edge in the market, making it a distinguished and memorable brand.
Another thing you might want to consider? Sustainability. A good amount of customers do consider the recyclability and eco-friendliness of packaging as a factor when buying products, so the choice of materials in packaging can play a big part for customers and also in portraying your brand as an eco-concious company. However, this can affect the cost, design, and usability in many ways, positive or negative, so be careful to consider all those aspects too in your choice.
Ultimately, this will be a very important decision for the branding of your company, and whether you choose a bigger or smaller format, bright or muted colors, or any other consideration, it is crucial to work for a design that will get your brand’s core message out to the world.
If you would like to know more about choosing the right packaging design don’t hesitate to get in touch with our team or take a look at some of our packaging case studies – Gr8nola, superfood granola. The Brook, vegan ready meals. Budweiser limited edition beer can. Refaire, skincare brand.