Roll & Play Press

TAKING A STARTUP TO THE NEXT LEVEL

Services

  • Brand Strategy
  • Brand Architecture
  • Visual Identity
  • Motion Design
  • E-commerce
  • Brand Guidelines

Roll & Play Press is an independent publishing house that creates guides and content for fantasy tabletop RPGs, empowering players to unlock their own creativity and have fun. Founders Kay & Sam went from lockdown start-up to respected scale-up in the space of just a couple of years. Beginning on Kickstarter with a handy guidebook to help game masters run their sessions more easily, the team now produces a variety of guides and content to assist players of all levels, from newcomers to veterans. Because of Roll & Play Press’s rapid expansion in such a short period, they needed to significantly enhance their branding and website to showcase their quality products and the professional business they had become. Deuce Studio were tasked with revitalising how R&P presents itself, adding greater weight to the brand while staying true to the independent spirit at its core.

Strategy

We began the project by immersing ourselves in the world of RPGs, joining the team for a game of Dungeons and Dragons and experiencing their products firsthand. Through the strategy design process, along with in-depth conversations with the founders, we conducted a thorough brand strategy, defining the company’s core values and how R&P wants to be perceived.

Roll and Play Press brand identity geometric design system in teal colour palette
Roll and Play Press brand identity tabletop gaming products lifestyle photograph
Roll and Play Press brand identity D20 dice motif central to rebranded visual system

Branding

To stand apart in a market dominated by warm reds and blacks, we replaced the existing orange with shades of teal. We retained the familiar dice shape that R&P was known for, evolving it into a more expressive and flexible system. A bespoke monogram was designed as a quick visual identifier, inspired by the silhouette of a 20-sided dice, which became the central motif of the identity.

Roll and Play Press brand identity poster showcasing new visual identity
Roll and Play Press brand identity book spine design
Roll and Play Press brand identity custom icon set
Roll and Play Press brand identity business card design
Roll and Play Press brand identity book spine design variant
Roll and Play Press brand identity guidelines document

“We can’t speak highly enough about the team at Deuce. The design they crafted is sleek and visually engaging, and their responsiveness and creativity shine through in every aspect of their work. We couldn’t be happier with the results, and we absolutely recommend them to anyone looking to elevate their brand and online presence.”

Kay Bartlett

Co-Founder & Head of Operations, Roll & Play Press

DIGITAL

The dice motif functions both symbolically and practically, representing new worlds, portals and limitless imagination, while also holding text or acting as button styles across digital applications. We designed and built a new e-commerce website, integrating the refreshed brand throughout and introducing new functionality to create a smooth, intuitive experience that makes it easy for visitors to find the right product.

Roll and Play Press brand identity vertical billboard advertisement
Roll and Play Press brand identity poster series

Result

£1 Million

Since the relaunch of the brand, Roll & Play Press has secured more than £1 million in crowdfunding for various products, showing the strength of the brand and the loyalty of their supporter base.

Roll and Play Press brand identity billboard advertising design
Roll and Play Press brand identity jumper merchandise by london based branding & packaging agency deuce studio

COLLATERAL

Alongside the website, we designed supporting assets including delivery packaging sent directly to customers. These touchpoints extend the brand experience beyond the screen, inspiring players to explore new worlds from the moment their order arrives.

Roll and Play Press brand identity socks merchandise in dark colourway
Roll and Play Press brand identity delivery box packaging
Roll and Play Press brand identity tissue paper packaging
Roll and Play Press brand identity packaging tape
Roll and Play Press brand identity exhibition stand design
Roll and Play Press brand identity dice product mockup
Roll and Play Press brand identity teal dice product photography

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