Gr8nola

Elevating superfood snacking to gr8ness

Services

Brand Strategy
Visual Identity
Packaging Systems
Brand Guidelines
E-commerce
Point of Sale

The founder of Gr8nola, Erica Liu Williams, wanted to take her business to the next level and asked us to rebrand her all-natural granola product. She wanted to challenge the market and offer a tasty product packed full of healthy benefits that you could enjoy any time of the day, a 24/7 snack inspired by her annual Super Bowl cleanse.

We created the new brand identity and packaging system based around the number 8, a key visual device to help Gr8nola stand out and be remembered on the shelf. The visual style is simple and bold, reflecting the ‘Delicious & Clean’ ingredients and their benefits. The playful and empowering tone of voice reinforces Gr8nola’s core beliefs; that you can do anything that you put your mind to and being healthy should be one of those goals.

Gr8nola packaging design with bold number 8 motif across granola bags

Gr8nola packaging design variant with clean visual style

Gr8nola packaging design system across multiple product flavours

Gr8nola packaging design detail showing typography and ingredient benefits

Gr8nola packaging design products arranged to showcase visual system

Result

MORE THAN 2x REVENUE

in the first year following the rebrand and relaunch of their e-commerce website.

Gr8nola packaging design multiple flavour variants showing cohesive system

Gr8nola packaging design with bold number 8 visual hierarchy

Gr8nola packaging design back panel with nutritional information layout

Result

APPROACHED BY 3 RETAILERS

and was subsequently stocked in all 3. The Market, Berkley Bowl West, and Walmart.

Gr8nola packaging design close-up showing design refinement

Gr8nola packaging design products displayed in retail environment

Gr8nola packaging design range featuring updated visual identity

Gr8nola packaging design with bold simple approach

“Working with Deuce Studio has been amazing. Super communicative, timely, thoughtful and always providing an expert and fresh perspective. I really appreciate how the team has really pushed me to think about my brand and drive me towards better design decisions. Definitely a key partner in the process of branding and design!”

Erica Liu Williams

Founder, Gr8nola