The founder of Gr8nola, Erica Liu Williams, wanted to take her business to the next level and asked us to rebrand her all natural granola product. She wanted to challenge the market and offer a tasty product packed full of healthy benefits that you could enjoy any time of the day, a 24/7 snack inspired by her annual Super Bowl cleanse.
We created the new brand identity and packaging system based around the number 8, a key visual device to help Gr8nola stand out and be remembered on the shelf. The visual style is simple and bold, reflecting the ‘Delicious & Clean’ ingredients and their benefits. The playful and empowering tone of voice reinforces Gr8nola’s core beliefs; that you can do anything that you put your mind to and being healthy should be one of those goals.