The Urban Spice Shop specialise in providing high quality, organic herbs and spices to premium restaurants and boutique hotels. The Sri Lankan startup’s aim is to take organic products to the mainstream by inviting people to experiment with different flavours, educating on the unique health benefits of certain herbs and spices, whilst also keeping focus on the importance of sustainability.
We created a brand identity and packaging system that reflects The Urban Spice Shop’s natural products. The graphic language was designed to radiate a feeling of authenticity and wellness through the use of simple line style illustrations and subtle off-whites, contrasted by a bright supporting colour palette representing a vast array of flavours. The project deliverables included a printed brochure, website design and custom product photography.