Brand identity
Good design turns heads. Great design sticks in people’s minds and builds something bigger. The kind of recognition that makes someone reach for your product without thinking twice.
Your brand identity is the first thing people see, and often what they remember most. Whether it’s packaging on a shelf or a logo on someone’s screen, how you look and feel tells people who you are before you’ve said a word. That’s why this bit really matters.
We’re a brand identity agency in London that works primarily with food, drink and wellness brands. The kind of brands where every visual and verbal touchpoint needs to earn its keep.
Capabilities
- Visual Identity
- Illustration
- Logo Design
- Motion Design
- Art Direction
- Copywriting
Our Approach
We translate your strategy into a design that brings your brand to life. A visual identity that reflects your brand’s character and works hard wherever it shows up.
Whether we’re building from scratch or evolving an existing look, our focus is always on design that’s clear, consistent, and built to last. We want to amplify your presence while staying true to your story, creating work that still feels right years from now because the creative decisions behind it are grounded in something real.
You’ll always understand the reasoning behind those decisions. Every element is there for a purpose, and we’ll walk you through the thinking so it feels like yours from the start.
Related projects
White Rabbit Pizza Co.
Helping gluten free pizza hop to the top
True Story Brewing Co.
A craft beer brand with character
Roll & Play Press
TAKING A STARTUP TO THE NEXT LEVEL
FAQs
What is branding and why is it important?
Branding helps shape how people perceive your business through repeated exposure, emotional connection, and consistent communication. A consistent brand identity that clearly communicates who you are is a powerful tool; In fact, companies that see design as an asset often see 32% higher revenue growth than their peers.
What's included in a brand identity project?
It depends on the scope, but we design everything as a connected system. That could mean the full visual identity through to motion guidelines and brand copywriting, or it could be a focused piece of the puzzle. We’ll scope it around what you actually need.
How long does a typical branding or packaging project take?
A typical brand identity or packaging design project usually takes 2-3 months. Still, it can be longer depending on the size of the project, the complexity of the deliverables, response times for feedback, or the number of decision-makers at your company.
Can you refresh our existing packaging without a complete rebrand?
Yes. We often evolve your existing design language to work better with your new business goals or messaging, without losing the recognition you’ve already built.
Why does copywriting matter in a brand identity?
Words are part of your identity. How your brand sounds shapes the experience just as much as how it looks. We write brand copy that sounds like you, not like a committee wrote it.
More on brand identity
Say it Proud: Why Tone Of Voice Matters
MAX POWER: Why Naming Matters
Other Services
