A craft beer brand with character

True Story Brewing Co is a refreshingly exciting micro-brewery creating intensely flavourful craft beers and intriguing experimental brews out of the South West of England. The brewery founders wanted to create a brand based on the hilarious, shocking, or downright bizarre stories that are often shared over a couple of beers. Deuce Studio were asked to come up with a brand identity and packaging system which was impactful, immediately recognisable, and had heaps of personality. The core idea was to base every beer on a real story from the founders’ past, each one featuring a unique illustration on the front of the can, and the story itself printed on the back. This also opened up the opportunity for True Story drinkers to interact with the brand by sharing their own stories.