True Story Brewing Co.
A craft beer brand with character
Services
- Visual Identity
- Illustration
- Packaging Systems
- Copywriting
- Experiential Design
- Motion Design
True Story Brewing Co is a refreshingly exciting micro-brewery creating intensely flavourful craft beers and intriguing experimental brews out of the South West of England. The brewery founders wanted to create a brand based on the hilarious, shocking, or downright bizarre stories that are often shared over a couple of beers.
Deuce Studio was asked to come up with a brand identity and packaging system which was impactful, immediately recognisable, and had heaps of personality. The core idea was to base every beer on a real story from the founders’ past, each one featuring a unique illustration on the front of the can, and the story itself printed on the back. This also opened up the opportunity for True Story drinkers to interact with the brand by sharing their own stories.
Packaging
Each beer features a unique illustration developed in-house to reference the story behind the brew. The illustration style centres on quirky, slightly irreverent yet loveable characters that connect to the sentiment of each story and offer a subtle (or not so subtle) nod to the flavour inside. Together, these illustrations create a bold and varied on-shelf presence.
VISUAL IDENTITY
A vibrant, eye-catching colour palette forms the backdrop to a graphic system built around flowing, wavy shapes. The wave appears throughout the identity, forming the basis of the logo, supporting typographic elements, and acting as a divider or framing device for content and imagery. This creates a cohesive system that is both playful and highly versatile.
“Deuce Studio delivered on all fronts, creating an extremely strong brand identity, that not only translates our products in the best possible way, but does it in a new, stylish & frankly far ‘cooler’ way than we could have ever envisaged realising ourselves. The value they have added is far beyond anything we could have expected.”
Ben Hancock
Co-Founder, True Story Brewing Co.
COLLATERAL
Beyond packaging, we rolled the identity out across brewery bar interiors, merchandise and other brand touchpoints, creating a fully immersive True Story world, always with a focus on personality, playfulness and consistency.
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