Heaven

Lifting gut friendly soda to the heavens

Services

Naming
Brand Strategy
Visual Identity
Packaging Systems
Illustration
Motion Design
Copywriting
Brand Guidelines

When it comes to drinks, choosing the healthier option shouldn’t be boring, or god forbid, bland. Heaven is on a mission to craft a soda which comes with benefits your body will love, without compromising on fun or flavour.

The strategy centred around one idea: Naughty flavour, nice ingredients. We set out to create a soda brand that looks and tastes naughty, but is actually good for you, so you can enjoy it every day with a clear conscience.

Brand Identity

We designed a bold brand identity to pack a punch. Taking inspiration from y2k aesthetics, virtual worlds, and gaming, we developed a hyperreal graphic style such as the halo-bound “H” logo, and sleek, glossy fruits. Photography is shot from a dramatic low angle to mirror the logo and to add a sense of energy, and typographic elements playfully bends along curves, emulating the shape of the halo.

Packaging

Front and centre on the packaging is the logo, unapologetically large and instantly recognisable. To distinguish between products, the colour of the halo and the sky background interchange, creating an invitingly vibrant flavour system. Benefit callouts are anchored 360º around the shoulder of the can, while a deeper dive into the flavours and ingredients is shown on the back.

Heaven packaging design selection box showing full flavour range

Heaven packaging design can reverse side with benefit callouts and ingredients

Heaven packaging design with gut-friendly soda cans stacked showing range

“Working with Deuce was a brilliant experience from start to finish. They really understood the vision for Heaven and translated that into a name, brand and packaging that feels distinctive, premium and true to what we’re building. The attention to detail and creative direction has been spot on, and we’re genuinely so happy with the end result.”

David Hodgetts

Founder, Heaven Soda

Heaven packaging design for branded delivery box

Heaven packaging design displayed on retail fridge shelf

Application

Everywhere the brand shows up; whether it’s in print or in motion, on the high street or online; each touchpoint is designed to feel bright, bold, a little bit naughty. However, just as important is the messaging, which while playful in tone, is always about helping you to reach your best by giving your body something to make it feel on top of the world.