Cydno

Sending a Sleepy Tea Start-Up To The Moon

Services

Brand Strategy
Packaging Systems
Visual Identity
Motion Design
Copywriting
Photography

Cydno is a premium herbal tea brand built around the simple ritual of slowing down at the end of the day. Designed to help people switch off, the brand offers a simple alternative to the overstimulated routines that have become the norm. Working closely with the founder, we developed the strategy, identity and packaging from the ground up, creating a brand built around the ritual of rest.

At the heart of the project sat a clear, considered strategy: helping people make better choices through 100% natural products designed to support restful, restorative sleep. In a world of noise, late screens and restless nights, Cydno offers a genuine alternative, rooted in nature and built around a simple, repeatable evening ritual. This strategy shaped every decision that followed, keeping the brand focused on its purpose: something people can trust, reach for, and feel better for choosing.

Cydno sleepy tea range — Passionflower, Chamomile and Lavender gradient cartons, 15 pyramids each

Woman in a cream knit jumper curled on a sofa cradling a mug at dusk — Cydno sleepy tea lifestyle

Hand lifting a lavender pyramid teabag from an open Cydno carton reading 'rest easy with sleepy tea'

Brand Identity

Inspired by the rhythm of the night, the identity captures the gentle transition from day to evening. At its centre is a bespoke wordmark, where the letter O doubles as a full moon, a simple but distinctive symbol of the brand’s connection to sleep and ritual. Subtle ink traps throughout the logo create a soft, pillowy character, with curves that gently hug into the letterforms. Supporting this is a verbal identity that speaks with warmth, clarity and restraint, bringing a calm confidence to every touchpoint.

Three tapered Cydno sleepy tea cartons — Passionflower, Chamomile, Lavender — on lilac plinths under a full moon

Cydno Passionflower sleepy tea carton in a navy-to-peach gradient, flanked by two real passionflowers

Flat-lay of a Cydno Chamomile sleepy tea carton scattered with real chamomile daisies

Two Cydno Lavender sleepy tea cartons beside a glass of amber tea and a fresh lavender sprig

Packaging Design

The packaging uses a palette of deep indigo that softly fades into pastel tones, each representing a different tea variety. This creates a distinctive visual world that feels both atmospheric and reassuring. It’s paired with a clean structural design and restrained graphic system, bringing clarity and calm to shelf while remaining highly functional in everyday use. And from a sustainability perspective, every element was considered with the environment in mind — the outer carton is fully recyclable, the inner liner is crafted from biodegradable wood pulp, and the tea bags themselves are compostable.

Three Cydno cartons stacked on navy with a lavender sprig and a chamomile flower

Hand holding an upright Cydno Chamomile carton with its navy-to-teal gradient against lilac

“When I started looking into branding, I only had a vague idea of the type of identity and packaging design that I wanted. But the guys at Deuce were able to take that and turn it into an amazing brand that I am delighted with. My company is frequently complimented for its branding – the pack design in particular. I look forward to working with Deuce again on future projects.”

Max Hains

Founder, Cydno

Open navy Cydno mailer box reading 'welcome to your nightly ritual' holding three sleepy tea cartons

Brand Activation

Across digital, print and packaging, the identity is designed to feel effortless. Generous spacing, refined typography and a minimal graphic language create a sense of quiet consistency across every touchpoint. Nothing shouts. Instead, the identity draws you in. A contemporary sleep tea brand designed to make slowing down feel like something worth looking forward to.