Kairos

Taste the Unseen

Disciplines:

Kairos is an innovative new breakthrough in wine aeration technology. The first aerator of its kind, it uses electromagnetic wave technology to aerate wine completely contactlessly. What’s even more impressive is that it achieves in seconds what traditionally takes hours. The team that developed the product approached us with a prototype and a bold ambition – to take their wine aerator to the world of wine service, globally.

Sitting down with the founders and product developers, we got under the skin of what they were trying to achieve, learning about how the product functions, and of course, tasting the difference ourselves. What struck us most was that while the results of the aeration were instantly tangible, the process was entirely unseen. This would later lead us to develop an initial brand concept using the jumping-off point of “the invisible wine aerator”.

We began with a brand strategy process, identifying the target audience, tone of voice, and positioning for the brand. At the heart of the brand was a desire to give time back, allowing wine drinkers to enjoy the moment to the fullest. Guided by this principle, we developed the name Kairos, meaning ‘the right moment’ in ancient Greek, and a nod to the Greek god of time.

With the strategy in place, we moved into brand identity development, creating a visual and verbal world that expressed both the innovation and the unseen nature of the technology. We designed a visual landscape made up of translucent layers, soft gradients, and iridescent refractions inspired by the electromagnetic spectrum, which we termed “Fields”. These Fields became a flexible and dynamic graphic system, used to interact with the product, the environment, and people enjoying wine, creating a sense of intrigue and allure. To balance the softness, we paired the fluid visuals with clean, angular typography, evoking precision and modernity while nodding to the advanced technology behind the product. The logo itself is deliberately minimal, a simple wordmark but with a subtle twist: a hidden ring within the letter “O”, a visual metaphor for the invisible power at the brand’s core.

Beyond the core identity, we developed a suite of custom icons, packaging design for the product, and a responsive website, ensuring every touchpoint carried the same sense of modern elegance and technical innovation. The result is a cohesive and future-facing brand system that not only reflects the sophistication of the technology but also celebrates the timeless pleasure of sharing a glass of wine.

Kairos now stands as more than a product; it’s a symbol of a new era in wine enjoyment, where science meets sensibility, and where every moment is the right one.