We were asked by NFO Vitamins to design and code a new e-commerce website as they looked to launch into new regions. We transitioned them to a new sleek user experience and introduced a new art direction for photography to communicate their scientific credentials and product origin.
NFO Vitamins approached us with a challenge: their website struggled to effectively convey the value behind their premium pricing and the superior quality of their products. Our solution? We proposed a fresh, premium design that placed emphasis on their scientific expertise and product origin.
This was achieved in a few different ways. We introduced a new art direction for photography, incorporating props like perspex and stones to symbolize the fusion of science and nature. Additionally, we crafted a refined design, incorporating subtle details like frosted elements for a sophisticated aesthetic. Custom icons were developed to highlight the exceptional quality and advanced formulations of their products.
Ultimately, we elevated the overall user experience and created a sophisticated and premium look and feel, aligning with the superior quality of NFO Vitamins’ offerings.
Product Photography by Iona MacCleod
