28.08.2025 — Insights
Fueling Superfood Snacks with Bold Design: Behind the Gr8nola Rebrand
As designers at Deuce Studio, we thrive on translating passion into branding and packaging, and our collaboration with Gr8nola was a perfect match. When founder Erica Liu Williams approached us, she had a vision. Her all-natural granola, born from a post–Super Bowl cleanse and fine-tuned through farmers’ markets, needed the brand overhaul to grow, and we were delighted to help. The Granola Boom: Low Sugar + Superfoods, USA The granola category is exploding. From 2024 to 2035, the market is
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21.08.2025 — Insights
MAX POWER. Why Naming Matters.
Imagine, if you will, the iconic yellow figure of Homer Simpson. Yes, that Homer Simpson, the lovable, doughnut-devouring dad from Springfield, known more for his couch-bound antics than brand consultancy. Now picture him as “Max Power,” the ultra-confident, charismatic alter ego he hilariously adopted in one memorable episode of “The Simpsons.” On the surface, it was just another absurd plotline designed to entertain us. But scratch beneath the comedic surface, and you’ll find a surprisingly profound lesson in branding, the
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14.08.2025 — Insights
Designing Italian Excellence: Expanding Crosta & Mollica’s Packaging Across New Categories
At Deuce Studio, we’re passionate about creating branding and packaging that is as authentic and compelling as the products inside. So when Crosta & Mollica approached us to help them expand their packaging across new categories, we knew this was an opportunity to not just design packaging, but to design an experience. Crosta & Mollica, who were already a household name for their artisanal Italian breads, expanded into included chilled pizzas, frozen patisserie, on-the-go snacking, and a special Christmas range.
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05.08.2025 — Insights
Not Sure What Your Brand Stands For? Start With These 3 Questions
When it comes to building a brand especially in the fast-moving world of food and drink it is easy to jump straight into the visual side of things. The logo, the colours, the packaging. These bits are of course important, but they are the expression of something deeper: your brand’s foundation. The truth is, if you don’t know what your brand stands for, it doesn’t matter how beautiful your packaging is. Your audience won’t connect with it, and they won’t
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