We’ve partnered with the team at Pulse Studio, a London-based Video Production Company to bring you some tips & guidance on the best way to incorporate brand design into your video content.
In today’s digital landscape, video content is one of the most effective ways to engage with your audience. With platforms like YouTube, TikTok, Instagram, and Facebook giving priority to video, it’s essential for brands to leverage this medium. However, with the increasing volume of video content online, simply creating videos is not enough. To stand out and leave a lasting impression, it’s crucial to incorporate strong brand design into your online video content.
1. Start with a Consistent Visual Identity
Before diving into video production, ensure that your brand’s visual identity is well-defined and consistent. This includes your logo, colour palette, typography, and any other visual elements that represent your brand.
- Logo: Your logo should be prominently featured in your videos, whether as a watermark, in the intro/outro, or subtly integrated into the content.
- Colour Palette: Stick to your brand colours throughout your video. Use these colours in backgrounds, text overlays, and graphic elements.
- Typography: The fonts used in your videos should align with your brand’s overall typography. Consistency in text style across all platforms helps reinforce brand recognition.
2. Create a Branded Intro and Outro
An effective way to incorporate brand design is by creating a branded intro and outro for your videos. These are short segments at the beginning and end of your videos that feature your logo, tagline, and possibly a call to action.
- Intro: This should be brief (3-5 seconds) and set the tone for the video. Use your brand colours, logo, and maybe a short jingle or sound that represents your brand.
- Outro: The outro can be slightly longer and include elements like your website URL, social media handles, and a CTA encouraging viewers to like, share, or subscribe.
3. Use Branded Graphics and Overlays
Incorporate branded graphics and text overlays throughout your video content to reinforce your identity. These can include lower-thirds (the text or graphic that appears at the bottom of the screen), transitions, and pop-up text.
- Lower-Thirds: This area is perfect for displaying the name of a person speaking, key points, or social media handles. Design lower-thirds that match your brand’s style.
- Pop-Up Text: Use pop-up text for emphasis or to provide additional information. Make sure the colours and fonts are in line with your brand guidelines.
4. Leverage Consistent Video Styles and Techniques
Your video style—how you shoot, edit, and produce content—should reflect your brand. Consistency in these aspects helps build a recognizable brand image.
- Shooting Style: Whether you prefer a clean, minimalist approach or a dynamic, fast-paced style, ensure it aligns with your brand identity.
- Editing Techniques: Consider the pace of your cuts, the type of transitions, and the overall rhythm of your videos. These elements should consistently match your brand’s voice and tone.
5. Incorporate Brand Messaging
Beyond visual design, the messaging in your videos is a crucial part of your brand identity. This includes the tone of voice, the type of content you produce, and the way you communicate with your audience.
- Tone of Voice: Whether formal or casual, your videos should consistently reflect your brand’s tone. This will help build a stronger connection with your audience.
- Content Themes: Stick to themes and topics that are relevant to your brand and of interest to your audience. Consistent content reinforces what your brand stands for.
6. Optimise for Different Platforms
Different platforms have different requirements and audience expectations. Customise your videos to fit the platform while still maintaining your brand identity.
- Aspect Ratios: Use the appropriate aspect ratios for each platform (e.g., 16:9 for YouTube, 9:16 for Instagram Stories).
- Video Length: Adjust the length of your videos to meet the expectations of each platform while keeping the essence of your brand intact.
7. Engage with Your Audience Using Branded CTAs
Calls to action (CTAs) are essential in driving engagement and should be aligned with your brand design. Use branded buttons, banners, or text overlays to prompt your audience to take the desired action.
- Social Media Prompts: Encourage viewers to follow, like, or share using branded prompts that reflect your identity.
- Subscribe and Share: A branded CTA at the end of your video to encourage viewers to subscribe, share, or visit your website can significantly impact your online presence.
Final Thoughts
Incorporating brand design into your online video content is more than just adding a logo or using your brand colours; it’s about creating a consistent and immersive experience that reflects your brand’s identity. By maintaining consistency across all visual and messaging elements, you not only increase brand recognition but also build a stronger connection with your audience. As video continues to dominate the digital landscape, the importance of strong, well-integrated brand design in your video content cannot be overstated.
So, start today—define your brand’s visual identity, and let it shine through every frame of your video content.