Push, a start-up offering high-protein, plant-based milkshakes enriched with superfood ingredients, approached us to create their brand identity, packaging system, and e-commerce website. With a target audience of active, adventure-seeking gym-goers, the brand needed to convey energy, strength, and a commitment to sustainability. We developed a bold, impactful look that not only highlights Push’s eco-friendly values but also uses textured elements to hint at the richness of the flavours and the natural ingredients inside.
A Brand Full of Adventure
We began, as always, with in-depth market research and brand strategy to determine how best to position this protein milkshake in a saturated market. Recognising a unique opportunity, we envisioned a brand that embodies an adventurous lifestyle, one that feels equally at home in the gym and out in nature. This approach allowed us to create a fresh identity that stands out, blending fitness and outdoor appeal in a way that resonates with both active urbanites and nature enthusiasts.
Perfectly Positioned to Harness the Power of Plants
Our core message was simple yet powerful: “Powered by Plants.” We needed to show consumers that a plant-based milkshake could deliver the same recovery and nutrients as any traditional protein shake. We paired this with compelling copy that played off the brand name, Push—a term that resonates with gym-goers and their push-pull routines. Phrases like “Push Harder,” “Push with Plants,” and “Nourished by Nature” emphasised the benefits of plant-based proteins and superfood ingredients, reinforcing the product’s unique blend of strength and sustainability.
A Full Brand World for Push Plant Power
We crafted not just a brand identity, but a complete brand ecosystem—spanning packaging design, a cohesive design system, and an e-commerce website—to ensure consistency across all print and digital touchpoints. With a nature-inspired colour palette, bold typography, and textural illustrations, we achieved a look that harmoniously blends the energy of gym culture with the essence of the natural world. The result is a unique visual identity that feels both powerful and grounded, capturing the spirit of the brand across every platform.
Are You Thinking About a Branding or Packaging Design Project?
If so, we don’t just create branding for protein shakes, we handle everything across the food, drink and consumer goods sectors. You can reach our team by filling out our contact form here.